Terms of Use

{SITEURL}’s Environmental Policy & Vision Statement {SITEURL} recognizes how vital it is to incorporate environmental stewardship in the conduct of business, including the efficient and sustainable use of natural and economic resources, which incorporates practices such as energy conservation and preservation of biodiversity. {SITEURL} is committed to understanding the impact our organization has on the environment and working to continually improve our environmental performance, while encouraging our suppliers and customers to do the same. To this end, we seek to adhere to principles addressing the following X NUMBER areas, and to support these principles through specific initiatives. Our goal as an organization is to address these key aspects of our environmental performance as members of the direct marketing community: PRINCIPLE AREAS * Recycling and Pollution Reduction in our Workplace and Community POSSIBLE INITIATIVES IN SUPPORT OF PRINCIPLE AREAS I. LIST HYGIENE AND DATA MANAGEMENT {SITEURL} continually endeavors to manage data and lists in an environmentally responsible manner with a focus on reducing the amount of duplicate, unwanted and undeliverable mail [to both consumers and businesses]. To achieve our goals in this area: A. We Maintain Suppression Lists * We maintain in-house do-not-market lists for prospects and customers who do not wish to receive future solicitations from us (required by DMA Privacy Promise). B. We Offer Notice & Choice * We offer customers a choice to receive communications from our organization electronically. C. We Clean Our Lists Prior to Mailing o Predictive models and RFM segmentation * We encourage our client mailers to use MPS. D. We Merge/Purge Our Data * We match outside lists against each other to prevent duplicates. II. DESIGN, PRODUCTION AND PRINTING IN OUR MAIL, MARKETING AND COMMUNICATION MATERIALS We strive to design and print our advertisements and other communications in an environmentally responsible manner, and we communicate our environmental expectations to our supplier(s). Wherever feasible, in designing and printing communications, we look at opportunities for source reduction. We also communicate our goals to our suppliers. To this end: A. We Reduce the Amount of Waste * We work with our printer to explore using new printing techniques [such as digital and computer-to-plate (CTP) printing and pdf or virtual proofing] that help reduce chemical and paper waste, and emissions. B. We Reduce Toxicity of Materials * We test designs to identify and eliminate any environmentally undesirable elements (such as heavy metals, or non-water-soluble adhesives) in inks, envelopes and mail packages. C. We Give Preference to Recyclable and/or Reusable Materials * We seek to utilize recycled printing and writing paper with post-consumer content (when and where feasible). D. We Communicate Environmental Principles to Suppliers * We review supplier companies’ environmental policies and practices, and encourage them to reduce, reuse, and recycle. III. PAPER PROCUREMENT AND CLEAN PRODUCTION {SITEURL} recognizes that improving forestry practices is an important component of environmental stewardship and sustainability. We strive to procure, use, and recover paper in a manner that helps to ensure the sustainable use of forests and other natural resources. In support of this principle: A. We Research & Understand Our Investment in Paper * Our designated buyers have expertise in procuring environmentally preferable paper. B. We Respect Forest Ecosystems and Biodiversity * We work with stakeholders to encourage protection and sound management of forests with exceptional conservation values in key regions. C. We Encourage Sustainable Paper Procurement and Clean Production * We use a scorecard system to compare and assess potential suppliers. * We are committed to purchasing paper manufactured with advanced pulping and bleaching techniques, such as totally chlorine-free or enhanced elemental chlorine-free processes. * We expect continual improvement in our company and partners by rewarding and encouraging suppliers who meet or exceed industry standards. D. We Encourage Responsible Use of Forest Resources * We evaluate paper used for marketing pieces, product packaging and internal consumption to identify opportunities for increased recycled content, increased post-consumer recycled content, lower basis weights and other environmental attributes. * We negotiate with our paper suppliers about purchasing papers with post-consumer recycled content at a comparable price, environmental impact and performance to virgin papers * We identify for consumers paper and paperboard products made from fibers manufactured with recycled content with post-consumer material. * We reduce the amount of raw materials used to make our products by encouraging the development of lighter-weight grades of paper that meet our organization’s functional and quality needs. IV. USE OF PAPER IN PACKAGING {SITEURL} believes that sourcing environmentally preferred papers and other materials is only a beginning. Equally important is efficient use of papers and materials once they are purchased. * We work continually to eliminate unnecessary packaging materials that do not protect merchandise or enhance its presentation before prospects and customers. * We share packaging guidelines with vendors to reduce the volume of incoming packaging per item. V. RECYCLING AND POLLUTION REDUCTION IN OUR WORKPLACE AND COMMUNITY {SITEURL}’s policies and initiatives in this area are guided by the Three Rs: "Reduce, Reuse, and Recycle." With this in mind, we seek an efficient and environmentally sensible workplace, as well as to promote environmental stewardship in our community. Toward this principle, A. We Reduce & Reuse in the Workplace * We integrate the use of electronic communications (e-mail, Web and intranet) for external and internal communications. * We develop online systems for reports, projects and monitoring to reduce paper generation. B. We Deploy Recycling in Our Workplace * We implement in-house recycling programs for: o Paper o Beverage cans and bottles o Plastics * We encourage building management in multi-tenant buildings to institute sorting and collection throughout offices. * We recognize employees for: o Advancing our recycling policies and/or initiatives o Suggesting creative or innovative environmental solutions * We participate in existing industry-specific or government programs for: o Energy savings C. We Promote/Advance Recycling in Our Community * We educate customers by advising them about what is or is not recyclable among materials we present to them, and, if available, where to recycle materials. D. We Employ Efficient Transportation and Distribution * We implement transportation policies and practices guided by objectives to reduce vehicular emissions, decrease traffic congestion and improve air quality. In support of this principle,: {SITEURL} is committed to continually improve our environmental performance. To this end, we endeavor to make responsible, sound business decisions and wherever feasible integrate environmental considerations into all aspects of our operations. We readily acknowledge that environmental stewardship is an ongoing challenge and a continual learning experience. We continue to research best practices and to explore the possibility of partnerships with other companies, environmental and conservation organizations, and local communities, all with the intent of further strengthening our environmental stewardship.